Tiago Mendes
Compositor at Mirum
São Paulo, Brasil
TituloUnwanted Gifts
Agência
Campanha Unwanted Gifts
Anunciante The Salvation Army
Marca The Salvation Army
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Instituições, organizações não governamentais
Filosofia A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others.
Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.”



The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
Tipo de Mídia Televisão
Comprimento
CCO
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Illustrator Estúdio Ícone
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Sonoplasty
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