|Anunciante||The Salvation Army|
|Marca||The Salvation Army|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Instituições, organizações não governamentais|
|Filosofia|| A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others.|
Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.”
The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
|Tipo de Mídia||Televisão|
|Creative Director||Eiji Kozaka|
|Creative Director||Marcelo Conde|
|Account||Ana Helena Coutinho|
|Production company||Cine Cinematografica|
|Director of Photography||Daniel Belinky|
|Art Director||Débora Pascotto|
|Executive production||Raul Doria|
|Executive production||Federico Calabia|
|Account Manager||Victoria Scaff|
|Account Manager||Leticia Baptista|
|Post Production||Cine X|
|Musical Production||Ângelo Colasanti|
|Account manager||Ingrid Lopes|
|Client approval||Adalberto Malva|
|Client approval||Tiago Mendes|
|Client approval||Karen Suto|
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