Astrid Pinon
Director de arte at Serviceplan Group France
Paris, França
TituloTHE GPS QUALITY LABEL
Agência
Campanha THE GPS QUALITY LABEL
Anunciante Auchan
Marca Auchan
Data da primeira Transmissão/Publicação 2019 / 6
Sector Empresarial Grandes armazéns, supermercados
Filosofia Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.

Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
Tipo de Mídia Interatividade
Comprimento
Global Chief Creative Officer
Chief Creative Officer
Director de arte
Director de arte
Redator
Redator

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