Cash Converters - "The Childbirth"

Serviceplan Group France

Serviceplan Group France Paris, França

8394

Titulo	The Childbirth
Titulo (língua original)	La naissance
Agência	Serviceplan Group France
Campanha	The Smooth Talkers
Anunciante	Cash Converters
Marca	Cash Converters
Data da primeira Transmissão/Publicação	2018 / 4
Sector Empresarial	Drogarias, lojas especializadas
Legenda	Sell quickly, buy better
Legenda (língua original)	Vendez-vite. Achetez-mieux
História	The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.
Problema	The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects.
Tipo de Mídia	Televisão
Comprimento	34 seconds
Director criativo	Daniel Perez
Agência de Mídia	Mediaplus France
Chief Creative Supervisor	Dimitri Guerassimov
Chief Creative Supervisor	Fabien Teichner
Chief Creative Officer	Hervé Poupon
Realizador	Daniel Perez
Executivo de contas	Stéphane Perrot
Executivo de contas	Juliette Polaillon
Executivo de contas	Julie Raynaud
Account Manager	Bruno Bee
Account Manager	Ronan Pensec
Account Manager	Naolie Boudouka
Director de arte	Astrid Pinon
Redator	Benjamin Coché
Redator	Chloe Rosiaux