The Insight: Automotive retail lives in a 30 day cycle. Each month they work to hit their targets and push the latest store or manufacturer offers. When the month ends, they do it all over again and missing your target when you are in a large purchase industry means a lot of pressure to make sales and complete repair orders.
The Answer: Working off this insight the team developed the concept that Bumper can help you reach your month end targets quicker, taking off the stress and helping you grow even more sales and it can do it quick and easily. Using the device of a calendar ripping in half we demonstrated how easy and clear this change from pressure to success can be with Bumper.
The 15 second spot "Tear" was supported with display media. All of them working to drive automotive prospects to a new single page online site www.trybumper.com where they could enter in some basic information, pick their OEM of choice and department and receive a test campaign directly form Bumper. The campaign was then followed up with a lead tracking email allowing them not only the ability to see what their customers will see with Bumper but also how their actions are tracked as they engage.
Credits:
Company: Vicimus (Product: Bumper)
Art Director/Designer/Video Editing: Eric Williamson
Copy Writer: Stephen Reese
Creative Direction / Director / Hand Model (for real): Todd Lawson