My Latest Work
SEE ALL WORKTry Bumper "Tear" Campaign
Breathe Right Snore Sleep Wise Campaign & Snore App
Breathe Right Snore App PreRoll 30 second spot
Strategy Mob Magazine, Community & Company
Sumário
A creative/art director who has made commercials, brands, software and ad campaigns, who understands tech and designs UI & UX, a designer who does large scale paintings, a painter who writes articles, a writer who is constantly curious about what’s next. His curiosity has garnered Cannes Lions, One Show Pencils, CA’s, Cassies, and countless other accolades. In 2014 & 2015, he was Ranked 9th & 15th Best Art Director by Strategy Magazine’s Creative Report Card. As Digital User Experience Lead & Associate Creative Director, Todd helped Grey Canada win ADCC’s 2013 Agency Of The Year.
But the story doesn’t stop there. In 2015 Todd left Grey to Co-lead the complete transformation of Dashboard, his past agency, from a 16-year-old marketing firm into a Software SaaS Development Company, successfully selling it to tech firm Vicimus in under 2 years. Todd then led the company rebrand, developed departmental processes, guided UI/UX for product, oversaw and built external marketing plans and rebuilt creative and design teams.
He's always ready for the next challenge. See 18+ years of work and learn more at www.toddlawsoncreative.com.
Skills
Línguas
- Inglês - Native
Sector Experience
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My Work
SEE ALL WORKGuinness TV Spot
- MARCA:
- Guinness
Window Pints
- MARCA:
- Guinness
- AGÊNCIA:
- Grey Group Canada
Positions
Executive Creative Director
Blink Agency
Canadá
November 2021 - Present (2 anos 5 meses)
Making magic happen. Helping to guide, inspire and scale agency staff and brands in the the pursuit of creative excellence to dream up and execute best-in-class breakthrough ideas and production craft.
Chief Creative Officer
Vicimus
Canadá
March 2019 - October 2021 (2 anos 7 meses)
As CCO I Manage Creative output, staff and strategy. As well as influence the company, and its direction as a core stakeholder and executive team member in designing and executing Vicimus’ product vision and marketing.
Try Bumper "Tear" Campaign
- MARCA:
- Bumper
VP, Creative Strategy
Vicimus
Canadá
March 2017 - February 2019 (1 ano 11 meses)
At Vicimus, I manage the creative department for internal design, marketing, branding, Social and outside creative vendor services, the UX + UI department for product and interactive development and software documentation (from concept to requirements to flows, wires, prototypes to finished UI For the FULL roadmap of product design). I also work on implementation of better project management and process creation as a member of the executive team for Toronto and London, Ontario Offices.
This includes Automotive SaaS solutions as well as marketing consultation and strategic services including both B2B work with dealerships as well as B2C work with major Automotive Manufactures like Nissan Canada (www.ChooseNissan.ca and Nissan Commercial Vehicles) and The Toyota Dealers Association (www.getyourtoyota.ca) and events like The International Canadian Autoshow (Autoshow.ca) - of whom I am also account lead and foster the client creative relationship directly.
This includes Automotive SaaS solutions as well as marketing consultation and strategic services including both B2B work with dealerships as well as B2C work with major Automotive Manufactures like Nissan Canada (www.ChooseNissan.ca and Nissan Commercial Vehicles) and The Toyota Dealers Association (www.getyourtoyota.ca) and events like The International Canadian Autoshow (Autoshow.ca) - of whom I am also account lead and foster the client creative relationship directly.
Chief Creative Officer
Dashboard (acquired 2017) + Strategy Mob Magazine
Canadá
March 2015 - March 2017 (2 anos)
DASHBOARD: worked as part Chief Creative Officer (CCO) and part Director of Marketing. Overseeing the creative department, new product innovations and day to day creative process at Dashboard as they transition from 14 years in direct client advertising to product design and software development As a SaaS (Software as a service) firm. As well as being the firms creative evangelist for culture and quality.
STRATEGY MOB MAGAZINE: Creative Director/CCO overseeing content and creative execution for Strategy Mob Magazine & www.strategymob.com working with small dedicated team at Powered By Dashboard, contributors and freelancers. Also a contributing guest writer writing strategies and tips on working with creatives and delivering break through creativity in automotive. Manages publication print production, digital content, issue timelines and works with distribution.
Strategy Mob Magazine is a quarterly printed, premium, high quality publication delivered to 15,000+ Automotive Retailers through out North America from a network of the industries top minds.
STRATEGY MOB MAGAZINE: Creative Director/CCO overseeing content and creative execution for Strategy Mob Magazine & www.strategymob.com working with small dedicated team at Powered By Dashboard, contributors and freelancers. Also a contributing guest writer writing strategies and tips on working with creatives and delivering break through creativity in automotive. Manages publication print production, digital content, issue timelines and works with distribution.
Strategy Mob Magazine is a quarterly printed, premium, high quality publication delivered to 15,000+ Automotive Retailers through out North America from a network of the industries top minds.
Associate Creative Director
Toronto, Canadá
December 2012 - February 2015 (2 anos 2 meses)
Worked for near 5 years at Grey Canada as the agency’s Digital User Experience Lead and Associate Creative Director. (including Graphic Design, Architecture, wire-frame creation and BRD creation) working on Digital and Traditional projects. I offered interactive creative guidance, leadership, vision, inspiration, strategic planning and creative thinking to clients and fellow staff. With a heavy concentration on new technology possibilities, alternate thinking and engaging interactive content
Helped develop a commercial filmed at 14,000+ feet on a glacier in Chile for Grape-Nuts Cereal U.S., guided Guinness beer through a new national Canadian brand TV spot (Art Direction and wrote the script), launched The World’s Most Valuable Network – Missing Children Society of Canada campaign (Which helped in the safe return of 6 children within the first year of its launch and has been recognized internationally for over two dozen awards including Cannes, One Show Pencils, ADCC, Marketing, ADCNY Tomorrow Award, Marketing Innovation, London International among others).
Helped develop a commercial filmed at 14,000+ feet on a glacier in Chile for Grape-Nuts Cereal U.S., guided Guinness beer through a new national Canadian brand TV spot (Art Direction and wrote the script), launched The World’s Most Valuable Network – Missing Children Society of Canada campaign (Which helped in the safe return of 6 children within the first year of its launch and has been recognized internationally for over two dozen awards including Cannes, One Show Pencils, ADCC, Marketing, ADCNY Tomorrow Award, Marketing Innovation, London International among others).
Guinness TV Spot
- MARCA:
- Guinness
Window Pints
- MARCA:
- Guinness
- AGÊNCIA:
- Grey Group Canada
My primary focus at Grey Canada (Toronto HQ) is offering interactive creative guidance, art direction, UX design, inspiration and creative forward thinking to clients and fellow staff. With a heavy concentration on new technology possibilities, alternate thinking and engaging interactive content - whether it is a site, banner, campaign, digital billboard, touch surface, data visualization or whatever else is new and useful to developing cool ideas. I am also active in helping on new business pitches and presentations. I work closely with senior management, production and client on helping brands brave new ways to communicate.
Recently I have worked on an all new Canadian creative for Guinness including a TV spot (Art Direction and Copy Writing), Print and OOH.
Recently I have worked on an all new Canadian creative for Guinness including a TV spot (Art Direction and Copy Writing), Print and OOH.
Window Pints
- MARCA:
- Guinness
- AGÊNCIA:
- Grey Group Canada
Senior Art Director
Dashboard
Canadá
January 2007 - March 2010 (3 anos 2 meses)
Senior Art Director and UX design for interactive strategic branding agency Dashboard. Developing and directing creative marketing projects including both online and offline solutions. Providing leadership, guidance, inspiration and excitement to junior and intermediate creative staff, while working closely with Agency Senior Management in day to day operations across various media outlets and brands. Accounts worked on thus far: AXE, Corus, CosmoTV, Cruzan Rum, Hellmann’s, H&R Block, Home Hardware, Milk, Ontario Toyota Dealers Association, Sunlight Laundry, Swiss Herbal, Toyota Canada, Vaseline, Wrigely’s Juicy Fruit and W-Network. (Partial list)
Lead Art Director
Little Green Tree
Canadá
February 2005 - October 2006 (1 ano 8 meses)
Art direction and Design of a quarterly 72 page regional magazine with a
circulation of 20,000. Design direction and development of approximately 75-100 projects annually including advertising, multi-page design, new media and stationary design. Worked with editors, junior designers, publishers and sales department in team based and leadership environments. Worked closely with various print houses from the file supply stage through to final proofing and approval of printed projects.
circulation of 20,000. Design direction and development of approximately 75-100 projects annually including advertising, multi-page design, new media and stationary design. Worked with editors, junior designers, publishers and sales department in team based and leadership environments. Worked closely with various print houses from the file supply stage through to final proofing and approval of printed projects.
Owner
Toy Twuk Studios
Canadá
August 2001 - July 2004 (2 anos 11 meses)
Multimedia development illustrations,graphic design, web site design, 2D and 3D computer animation, video game pre-production and character design.
Clients have included: AIDS Committee of Toronto, ATI, Atlanta Magazine, Backbone Magazine, Continental Magazine, CDRS Hamilton, Elm Street Magazine, Enroute,Exclaim, Fortune Magazine, Foward Acoustics, Homeworks Inspections, HTAB, Las Vegas Life, Plansponsor and the Toronto Jewish Film Festival. (Partial List)
Clients have included: AIDS Committee of Toronto, ATI, Atlanta Magazine, Backbone Magazine, Continental Magazine, CDRS Hamilton, Elm Street Magazine, Enroute,Exclaim, Fortune Magazine, Foward Acoustics, Homeworks Inspections, HTAB, Las Vegas Life, Plansponsor and the Toronto Jewish Film Festival. (Partial List)
Educação
Other professional activities
RGC
Speaking
2015 - Present (9 anos 3 meses)
Opening speaker at 2015 RGD Creative Directions Conference
Sheridan College
Teaching
September 2006 - December 2006 (3 meses)
4th year Interpretive Illustration Instructor at Sheridan College in Oakville; working to educate and expand students horizons in multiple fields and industries. We covered hands-on development and implementation of projects outside of traditional illustration instruction to show alternate possibilities for the soon to be graduated.
PHNX 2022
Awards Jury Member
