Tavinho Carvalho
Directeur de création at Bravo/BBG
Fortaleza, Brasil
TituloMama Dance
Agência
Campanha Mama Dance
Anunciante CRIO Hospital
Marca CRIO Hospital
Data da primeira Transmissão/Publicação 2017 / 10
Sector Empresarial Segurança pública, saúde e higiene
Legenda Self-exam is so simple that you can do it even by dancing
História Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing.
Tipo de Mídia Imprensa e publicações
Chief Executive Officer (CEO)
Content Director
Director criativo
Redator
Director de arte
Video Production Company
Video Production Company
Audio Post Production
Audio Post Production

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