Peter Hullinger
Managing Director at Deluxe’s Beast, Chicago
Chicago, Estados Unidos
Titulo#WINEing
Agência
Campanha Launch
Anunciante Club W
Marca Club W
Data da primeira Transmissão/Publicação 2015 / 9
Sector Empresarial Vinhos, champagnes
História A woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.” 
Filosofia The spot is designed to appeal to younger women (and men, of course) through its ironic humor and self-assertive spokesperson. “The beauty of the spot is that it presents an uncompromising woman who knows what she wants,” says director Eli Green. “In the media generally, there are a lack of female protagonists in power positions. That’s why I was so excited about the script.” 
Tipo de Mídia Televisão
Comprimento
Pós produção
Chief Executive Officer (CEO)
Client Services Director
Estrategista
Director executivo criativo
Director criativo
Produtor da agência
Produtor
Produção A Common Thread
Realizador
Produtor executivo
Produtor executivo
Producer
Empresa de produção
Editor
Editing Company Producer
Editing Company Executive Producer
Lead VFX
Post Production Producer
Post Production Company Executive Producer
Post Production Company Executive Producer

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