Tierschutzverein München - "Adoptify "

Serviceplan Campaign X München, Alemanha

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Marca: Tierschutzverein München
País: Alemanha

Anunciante: Tierschutzverein München e.V.

Titulo	Adoptify
Brief	Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.
Agência	Serviceplan Campaign X
Campanha	Adoptify
Anunciante	Tierschutzverein München e.V.
Marca	Tierschutzverein München
Posted	Janeiro 2019
Sector Empresarial	Proteção, direitos dos animais e adopção
História	Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify.
Tipo de Mídia	Interatividade
Produtora	Neverest GmbH & Co. KG
Global Chief Creative Officer	Alexander Schill
Creative Managing Partner Germany	Matthias Harbeck
Managing Creative Director	Hans-Peter Sporer
Director criativo	Luitgard Hagl
Redator	Kornelia Szatko
Director de arte	Michael Lux
Redator	Leon Morelli
Director de contas	Konstanze Kliesch
Director técnico	Felix Koschmidder
Director técnico	Heinrich Plener
Realizador	Luis de Maia
Produtor executivo	Maggy Fischer
Produtor executivo	Annett Gruenbeck
Produtor executivo	Maik Schmidt
Producer	Nicole Ostermeier
Producer	Junior Creative Producer
	Saskia Diers
Editor	Janine Meyer
Editor	Petra Scherer