| Titulo | Adoptify (120s) |
| Brief | Did you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify. |
| Agência | Serviceplan Campaign X |
| Campanha | Adoptify |
| Anunciante | Tierschutzverein München e.V. |
| Marca | Tierschutzverein München |
| Posted | Novembro 2018 |
| Sector Empresarial | Proteção, direitos dos animais e adopção |
| História | Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify. |
| Tipo de Mídia | Interatividade |
| Produtora | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Director criativo | Luitgard Hagl |
| Redator | Kornelia Szatko |
| Director de arte | Michael Lux |
| Redator | Leon Morelli |
| Director de contas | Konstanze Kliesch |
| Director técnico | Felix Koschmidder |
| Director técnico | Heinrich Plener |
| Realizador | Luis de Maia |
| Produtor executivo | Maggy Fischer |
| Produtor executivo | Annett Gruenbeck |
| Produtor executivo | Maik Schmidt |
| Producer | Nicole Ostermeier |
| Saskia Diers | |
| Editor | Janine Meyer |
| Editor | Petra Scherer |
More Work
SEE ALLAdoptify
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Adoptify (56s)
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Poppies
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Moshi
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Milow
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Gloria
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Ray
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Moshi loves classic
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X
Puppies love Pop
- MARCA:
- Tierschutzverein München
- AGÊNCIA:
- Serviceplan Campaign X