| Titulo | READY |
| Agência | Critical Mass |
| Campanha | Travel Alberta - Ready |
| Anunciante | Travel Alberta |
| Marca | Travel Alberta |
| Data da primeira Transmissão/Publicação | 2017 / 9 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| História | A globally-launched tourism campaign that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message— ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe). |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mais Informações | www.travelalberta.com |
| Color | Alter Ego |
| Chief Creative Officer | Conor Brady |
| Director de contas | Amy Dyson |
| Group Creative Director | Steve Rowcliffe |
| Creative Director | Christiaan Welzel |
| Group Strategy Director | Jared Folkmann |
| Strategy Director | Scott Sinclair |
| Director de arte | Allison Gray |
| Director de arte | Jordan Natyshen |
| Redator | Stefan Smith |
| Redator | Dominic Fabrig |
| Production (Agency) | Critical Mass Studio |
| Director | Scott Malo |
| Produtor executivo | Alissa Hansen |
| Producer | Amanda Duke |
| Production Assistance | Sherpas Cinema |
| Assistant Director | Eric Crosland |
| Director de fotografia | Leo Hoorn |
| VR Director | Steve Henderson |
| Produtor | Malcom Sangster |
| Photography Support | Jake Dyson |
| Produtor de linha | Roland Eksteins |
| Drone Pilot/AC | Clay Mitchell |
| Aerial director photography | Dave Mossop |
| Aerial director photography | Eric Crosland |
| Photography | Mike Seehagel |
| Empresa de produção | Saints Editorial |
| VFX | Fort York |
| Music & Sound Design | Six Degrees |