Bike For Brussels - "The Bike Light lane"

mortierbrigade

mortierbrigade Brussels, Bélgica

12630

Titulo	The Bike Light lane
Agência	mortierbrigade
Campanha	Bike Light Lane
Anunciante	Bike For Brussels
Marca	Bike For Brussels
Posted	Janeiro 2018
Sector Empresarial	Agências de publicidade
História	1 cyclist in 4 rides without a bike light in Brussels, putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	60 seconds
Director de publicidade	Sofie Walschap
Director de publicidade	Véronique Dehasque
Director de publicidade	Damiaan De Jonge
Director criativo	Philippe de Ceuster
Director criativo	Jens Mortier
Director criativo	Joost Berends
Equipa criativa	Jesse Van Gysel
Equipa criativa	Tom Meijer
Equipa criativa	Zoé De Priester
Head of TV	Charlotte Coddens
Estrategista	Dorien Mathijssen
Produtor	Margot Van Daele
Social Media Expert	Jonas Van Bael
Digital Project Manager	Jeroen De Bock
Designer	Wim De Dobbeleer
Produtora	beyond
Produtor	Anner Tiete
Produtor	Kevin Verelst