Jamie Peate
Global Head of Retail Strategy / Head of Effectiveness at McCann Worldgroup UK
London, Reino Unido
TituloConclusion ft. Kevin The Carrot 2017
Agência
Campanha Kevin and Katie
Anunciante Aldi
Marca ALDI UK
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Grandes armazéns, supermercados
História When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. 
Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. 
Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes.
Tipo de Mídia Televisão
Comprimento
Produtora
Advertising Agency
Director criativo
Director criativo
Produtor da agência
Director de contas
Diretor de Planejamento Estratégico
Agência de Mídia UM Manchester
Realizador

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