François Claux
Art Director at TBWA\Paris
PARIS, França
TituloLove Exists
Agência
Campanha Love Exists
Anunciante Aides
Marca Aides
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Associações de informação e de luta contra doenças
História
While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc.
Thanks to the donation by SMS, everyone can support the fight: to give 3€, 5€ or 10€, just send DON3, DON5 or DON10 at 92616.
Brief Explanation
Nothing should replace love
A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action: the donation by SMS.
Tipo de Mídia Televisão e Cinema
Comprimento
Sound Design
Produtora
Produção de som
Director de arte
Director de arte
Director executivo criativo
Director executivo criativo
Account Management
Account Management
Account Management
Account Management
Redator
Redator
Head of TV
Produtor
Produtor
Head of Music
Som
Música
Produtor de som
Music Art Director
Compositor
Tipógrafo
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Executive Creative Director Benjamin Marchal
Executive Creative Director Faustin Claverie
Art Director & Copywriter François Claux
Copywriter & Art Director Swann Richard
Head of TV Maxime Boiron
Producer Lea Gosselin
Producer Cathy Pericone
Head of Music & Sound Olivier Lefebvre
Music & Sound producer Fabrice Pouvreau
Music Art Director Ferdinand Huet
Music Composer Nicolas Neidhardt
Musical Arrangement Guillaume Le Guen
Musical Arrangement Sébastien Cannas
Typographer Melody Leblond
Advertiser Supervisor Christian Andreo
Advertiser Supervisor Nathalie Gautier
Advertiser Supervisor Antoine Henry
Advertiser Supervisor Charmaine Da Costa Soares
Agency Account Management Anne Vincent
Agency Account Management Véronique Fourniotakis
Agency Account Management Marion Floch
Agency Account Management Thomas Devynck
Entrant Company TBWA\PARIS
Idea Creation TBWA\PARIS
Production TBWA\ELSE
Production CAPITAINE PLOUF

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