Jeff Lopus
Assistant Editor at Wieden + Kennedy
New York, Estados Unidos
TituloLighten Up for the Holidays
Agência
Campanha LIGHTEN UP
Anunciante GEICO
Marca GEICO
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Utensílios domésticos, decoração e jardinagem
Filosofia 'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign.
In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space.

After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Tipo de Mídia Televisão e Cinema
Comprimento
Vice President
Marketing
Assistant Vice President
Marketing
Marketing Director
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Brand Team Supervisor
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Audio Post Facility Rainmaker Studios
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