Titulo | Coins of Hope |
Agência | VML |
Campanha | Coins of Hope |
Anunciante | Child Focus |
Marca | Child Focus |
Posted | Março 2017 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Manuel Ostyn |
Director criativo | Pieter Staes |
Director criativo | Sam De Volder |
Director criativo | Mateusz Mroszczak |
Director de arte | Kate Bellefroid |
Redator | Jolien Tuyteleers |
Produtor da agência | Ingeborg Van Hoof |
Produtor da agência | Annelies Deneckere |
Design Director | Max Heirbaut |
Account Manager | Seppe Dogge |
Account Manager | Jentina Van Eynde |
Sound Engineer | Mathias Lewis |
Sound Engineer | Eli Sundermann |
Chief Strategy Officer | Toon Diependaele |
Planeador estratégico | Katleen De Vlieger |