Trang Le Thu
Designer at Cheil Germany GmbH
Frankfurt Am Main Area, Germany, Alemanha
TituloHey Macarena
Agência
Campanha The Adhesive Billboards That Keep Sticking In Your Mind
Anunciante 3M
Marca 3M
Data da primeira Transmissão/Publicação 2017 / 5
Sector Empresarial Equipamento de escritório
História When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.
Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.
Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Tipo de Mídia Cartaz
Comprimento
Supervisor de clientes
Diretor dos Negócios
Creative Service Associate Director
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Directors
Executive Creative Directors
Executive Creative Directors
Director criativo
Director assistente criativo
Redator
Redator
Director de arte
Art Directors
Art Directors
Produtor da agência
Illustrator
Typographers
Tipógrafo

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