Titulo | Project Body Hair |
Campanha | Project Body Hair |
Anunciante | Billie |
Marca | Billie |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Barbear |
Filosofia | Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments. |
Tipo de Mídia | Interatividade |
Comprimento | |
Sound Design & Mix | Wave Studios |
Post Production Company | Whitehouse Post |
Director criativo | Marie Ronn |
Director criativo | Tim Cairns |
Director criativo | Noemie Le Coz |
Co-Founder | Georgina Gooley |
Co-Founder | Jason Bravman |
Produtor executivo | Amy Kommatas |
Director | Ashley Armitage |
Executive Post Producer | Caitlin Grady |
Executive Post Producer | Frank Devlin |
Editor | Lizzy Graham |
Post Production Producer | Jessica Mann |
Colourist | Aubrey Woodiwiss |
Colour Assistant | Bree Brackett |
Engenheiro de áudio | Aaron Reynolds |
Director de arte | Katie Minchak |
Director de fotografia | Andrew Maso |
Flame Artist | John Price |
Music Executive Producer | Vicky Ferraro |
Visual Effects | Carbon |
Production Company | Whitehouse Post |