Marie Ronn
Creative Director at R/GA
New York, Estados Unidos
TituloProject Body Hair
Campanha Project Body Hair
Anunciante Billie
Marca Billie
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Barbear
Filosofia Project Body Hair is a celebration of female body hair, wherever it is or isn’t.
For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all.

By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.
Tipo de Mídia Interatividade
Comprimento
Sound Design & Mix
Post Production Company
Director criativo
Director criativo
Director criativo
Co-Founder
Co-Founder
Produtor executivo
Director
Executive Post Producer
Executive Post Producer
Editor
Post Production Producer
Colourist
Colour Assistant
Engenheiro de áudio
Director de arte
Director de fotografia
Flame Artist
Music Executive Producer
Visual Effects
Production Company

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