Titulo | SickKids VS - All In |
Brief | Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join. |
Agência | Cossette |
Campanha | SickKids VS: All In |
Anunciante | SickKids Foundation |
Marca | Sickkids Foundation |
Posted | Janeiro 2019 |
Sector Empresarial | Instituições, organizações não governamentais |
História | The Hospital for Sick Children (SickKids) is a health-care community dedicated to improving the health of children. Our mission is to provide the best in family-centred, compassionate care, to lead in scientific and clinical advancement, and to prepare the next generation of leaders in child health. |
Tipo de Mídia | Case Study |
Design de imagens | A52 |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Redator | Craig McIntosh |
Redator | Sarah Rutherford |
Director criativo | Craig McIntosh |
Director criativo | Sarah Rutherford |
Director criativo | Jaimes Zentil |
Director criativo | Mario Cesareo |
Director de arte | Jaimes Zentil |
Director de arte | Mario Cesareo |
Designer | Oleg Portnoy |
Produtor da agência | Dena Thompson |
Account Coordinator | Maggie Kent |
Executivo de contas | Hillary Gonzalez |
Executivo de contas | Lily Dang |
Director de contas | Daniel Dolan |
Director de contas | Melissa Levenberg |
Vice President (VP) | Michelle Perez |
Brand Director | Michelle Perez |
Estrategista | Rosie Gentile |
Chief Strategy Officer | Jason Chaney |
Produtora | Skin & Bones |
Empresa de produção | Skin & Bones |
Realizador | Mark Zibert |
Realizador | James Michael Chiang |
Director de fotografia | Chris Mabley |
Director de fotografia | Rico Moran |
Produtor executivo | Dan Ford |
Produtor executivo | Liane Thomas |
Produtor de linha | Rita Popielak |
Produtor de linha | Jeff Schwartz |
Editor | Marka Rankovic |
Editor | Warren Goodwin |
Flame Artist | Jesse Monsour |
Colorist | Paul Yacono |
Online Facility | The Vanity |
Colorist | Andrew Exworth |
Licenciamento de Música | Francois Lachance |
Empresa de design sonoro | SNDWRX |
Music Creative Director | Didier Tovel |
Photography Studio | JK Reps |
Fotógrafo | Sandy Pereira |
Mural Artist | Ømen514 |
Retocador digital | Trevor Gauthier |
Production Artist | Shireen Kok |
Studio Director | Raque Mullen |
Print Producer | Dawn-Marie Mills |
Agência de Mídia | OMD Global |