| Titulo | Ribbonization |
| Agência | BBDO Russia Group |
| Campanha | Ribbonization |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Data da primeira Transmissão/Publicação | 2016 / 9 |
| Sector Empresarial | Barras doces |
| Filosofia | high school graduation is the most memorable event for russian pupils. but there is one thing that spoils every student’s look – the traditional old-school ribbon that makes everyone look the same. therefore, we created the idea «you’re not you when you blend in».we developed and distributed eye-catching ribbons based on internet memes and slang. graduates could choose what matches their personality best. mechanics:• share the ribbon you like• use #snickersgraduation2017• receive a snickers ribbon as a result 6000 graduates swaped their boring ribbons for branded ones and wore them all night during massive graduation parties becoming walking ooh ads. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director executivo criativo | Alexey Fedorov |
| Chefe de grupo criativo | Natasha Teddy |
| Digital Art Director | Andrey Krusanov |
| Digital Copywriter | Denis Bykov |
| Digital Strategic Planning Director | Alexandra Sagalovich |
| Client Service Director | Alexander Kuznetsov |
| Executivo de contas | Yulia Nazarova |
| Account Manager | Anastasia Vikulina |
| Tv Production Director | Irina Norizi |
| Producer Assistant | Elizaveta Grigoryeva |
| Designer | Anna Mezenova |
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