| Titulo | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial |
| Agência | BBDO Russia Group |
| Campanha | SNICKERS HUNGRY REMIX |
| Anunciante | Mars |
| Marca | Chocolate bar |
| Posted | Novembro 2017 |
| Sector Empresarial | Barras doces |
| História | THIS SUMMER SNICKERS LAUNCHED A CAMPAIGN "WHO ARE YOU WHEN YOU’RE HUNGRY?" WITH “HUNGER-SYMPTOMS” WRITTEN ON THE BARS. TOGETHER WITH MUSIC BAND “HLEB” WE CREATED 5 CLIPS: ONE NEUTRAL AND FOUR BASED ON HUNGER-TRAITS: “SPACEY”, “WHINY”, “CONFUSED”, “IRRITABLE”.WITH HELP OF SHAZAM USERS COULD WATCH NEW VIDEOS’ RELEASE STRAIGHT ON THE PACKAGING AND LATER WATCH AN INTERACTIVE VIDEO ON THE SEPARATE LANDING SWITCHING BETWEEN OUR FIVE CLIPS SYNCHRONIZED FRAME-TO-FRAME |
| Tipo de Mídia | Interatividade |
| Director executivo criativo | Alexey Fedorov |
| Chefe de grupo criativo | Natasha Teddy |
| Redator | KONSTANTIN BUSHMANOV |
| Digital Art Director | Andrey Krusanov |
| Strategy/Planning | Alexandra Sagalovich |
| Account Management | Anastasia Vikulina |
| Executivo de contas | YULIA NAZAROVA |
| TV Production | Irina Noruzi |
| Digital Producer | Yuriy Marin |
| Digital Producer | TIM BARDOVSKY |
More Work
SEE ALL1st Grrrade B
- MARCA:
- Pedigree
- AGÊNCIA:
- BBDO Russia Group
Ribbonization
- MARCA:
- Snickers
- AGÊNCIA:
- BBDO Russia Group
SNICKERS WTF AWARDS
- MARCA:
- Snickers
- AGÊNCIA:
- BBDO Russia Group