Dimitri Guerassimov
CEO/CCO at VML
Paris, França
TituloAutism can work (French)
Agência
Campanha Autism Can Work
Anunciante Andros
Marca Andros
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Comunicação institucional
História What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Tipo de Mídia Case Study
Comprimento
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Director criativo
Redator
Redator
Director de arte
Director de arte
Produtora
Realizador
Som

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