Dimitri Guerassimov
CEO/CCO at VML
Paris, França
TituloRelocklove
Agência
Campanha Relocklove
Anunciante Orange
Marca Orange
PostedJunho 2015
Sector Empresarial Serviços de telecomunicações
História Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot.
 
People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %.
 
Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style    
Tipo de Mídia Case Study
Comprimento
Mercado França
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Agency
Director de publicidade
Director de publicidade
Chairman
Chief Creative Officer
Chief Creative Officer
Director criativo
Director de arte
Director de arte
Director de arte
Redator
Redator
Supervisor de conta
Account Manager
Supervisor de publicidade
Project Manager
Project Manager
Project Manager
Director técnico
Creative technologist
Project Director
Development
Development
Development
Development
Development Head of Digital Design
Digital Content Strategist
Media Rep.
Media Rep.
Production (Agency) InDaProd
Realizador
Realizador
Produtor executivo
Chief Operator
Sound Engineer
Production (Agency)
Realizador
Director de publicidade
Producer
Produtor de linha
Director de publicidade
Sound Engineer
Editor

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