| Titulo | MUNSTER |
| Brief | Over the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using the GPS coordinates of production sites or QR codes in its ads, the retailer made them check by themselves the origin of the products they were about to buy... |
| Agência |
Serviceplan Group France
|
| Campanha |
THE GPS QUALITY LABEL
|
| Anunciante |
Auchan
|
| Marca |
Auchan
|
| Posted | Novembro 2019 |
| Sector Empresarial | Grandes armazéns, supermercados
|
| História | Over the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using GPS coordinates of production sites or QR codes, the retailer made them check by themselves the origin of the products they were about to buy... |
| Tipo de Mídia |
Imprensa e publicações
|
| Group Creative Director |
Alexander Schill
|
| Chief Creative Officer |
Daniel Perez
|
| Chief Creative Officer |
Dimitri Guerassimov
|
| Chief Creative Officer |
Fabien Teichner
|
| Redator |
Ninon PERES
|
| Director de arte |
Geoffrey POULAIN
|
