Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Alemanha
TituloThe Shortcut Billboards
BriefThe Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected.
Agência
Campanha The Shortcut Billboards
Anunciante BMW
Marca MINI Connected
PostedNovembro 2018
Sector Empresarial Automóveis pequenos e compactos
História Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead.
Tipo de Mídia Ambient
Produtora
Global Chief Creative Officer
Creative Managing Partner, Germany
Managing Creative Director
Managing Partner
Director de contas
Account Manager
Director criativo
Redator
Director de arte
Junior Art Director
Managing Diretor
FFF Producer
Freelance Producer
Chief Executive Officer (CEO)
Realizador
Chefe de produção
Produtora
Produtor de linha
Production Assistant
Production Assistant

Trending

Create a free Talent profile and become a member of AdForum

Get Started