Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Alemanha
TituloSay it with Sky
Agência
Campanha Say it with Sky
Anunciante Sky
Marca Sky
Data da primeira Transmissão/Publicação 2018 / 2
Sector Empresarial Programas e canais de televisão e rádio
História The “Say it with Sky” campaign showcased the content Germany’s biggest paid TV channel Sky has to offer in a completely novel way. It did so by giving people the opportunity to interactively play around with it and create something personal and new. How?By helping people out in saying “I love you” Because being in love is great. But many people struggle to say ‘I love you’. So, why not say it with Sky? More precisely, by using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction.In the end, the campaign overall curated more than 125,000 personalised love messages from 845 romantic movies on Sky – and even led to a marriage proposal.The personalized clips were heavily shared across social media on Facebook, Instagram and Twitter and the campaign was picked up by traditional media, generating a media value of 3.7 Million. On the back of this, subscriptions to Sky increased by 156%.So, you could say that we turned the day of love into big love for Sky.
Filosofia Sky TV (officially named Sky Deutschland AG) is the most important direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland, offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television. As of 2017, Sky TV has more than 5 million subscribers.
Yet, in the entertainment area Sky is under strong pressure from streaming services like Netflix and Amazon Prime Video. That’s why Sky had to find a way to position itself as innovative, entertaining and likeable.

If you struggle saying “I love you”, say it with Sky. How? By using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction.

By encouraging people to “Say It With Sky” we turned the day of love, into big love for Sky.
Tipo de Mídia Interatividade
Comprimento
Account Manager
Digital Account Manager
Global Chief Creative Officer
Director executivo criativo
Innovation Director
Innovation Creative
Innovation Creative
Innovation Creative
Equipa criativa
Equipa criativa
Senior Copywriter
Redator
Director de arte
Director de arte
Social Media Strategist
Digital Company
Digital Director
Technical Architect
Software Engineer
Solution Architect
Empresa de produção
Editor
Design Motion
Engenheiro de áudio
Auditivo
Music Prod Company
Music Producer
Music Producer
Compositor
Managing Creative Director
Managing Creative Director
Managing Diretor
Future Commerce Evangelist
Head of Systemadministration
Final Art
Unit Director Advertising Services/Media
Agência de Mídia

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