Simone Takasaki
Director of Operations at Google Brand Studio APAC
Sydney, Austrália
TituloAll things beautiful come from nature
Agência
Campanha WASO Launch Film
Anunciante Shiseido
Marca Shiseido
Data da primeira Transmissão/Publicação 2017 / 7
Sector Empresarial Saúde, higiene e produtos farmacêuticos
Legenda All things beautiful come from nature.
História Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful.

Filosofia CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature.

EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media.
Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful.
Problema WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence.

CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty.
Tipo de Mídia Interatividade
Comprimento
Mercado Canadá
Director executivo criativo
Director executivo criativo
Director criativo
Director de arte
Redator
Strategy/Planning
Produtor da agência
Produtor da agência
Production Manager
Production Manager
Designer
Communications Planning Director
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Impressão
Fotógrafo
Print Producer
Produtor da agência
Talento
Talento
Talento
Talento
Talento
Director / Editor
Realizador
Realizador
Produtora
Produtor executivo
Produtor
Production Manager
Director de fotografia
Director of Timelapse
Focus Puller
Camera Assistant
Video
Gaffer
Grip
Production Coordinator
Assistant/Runner
Assistant/Runner
Director de arte
Art Assistant
Model Making
Model Making
Produtora
Grade
Colorist
Música
Sound Designer
Post-production Supervisor
Editor
Landscape Designer
Robots
Cinematografia
Talento
Produtora
Produtora
Realizador
Câmara
Director de arte
Redator
Produtora
Producer
Director de iluminação / Iluminação
Câmara
Camera Assistant
Make-Up Artist
Make-Up Artist
Editor
Compositor
Produtor da agência
Web designer
Web Producer
Movie Production
Equipe de Produção Digital

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