Sumário
As VMLY&R’s global chief marketing officer, Beth is responsible for facilitating the growth of the VMLY&R brand and marketing strategy across the agency’s global network. She has been an integral part of the agency’s expansion and is pivotal to the ongoing evolution of the network. As a part of the executive leadership team, she drives consistency in brand strategy, leads a dynamic and connected culture, and ensures client service team connectivity, as well as discipline integration among the VMLY&R network offices.
Before the establishment of VMLY&R, Beth worked at VML for 16 years, including her time in a previous role of chief client officer. As chief client officer, she worked alongside each department lead on agency service offering evolution and company growth and achieved impressive results on the behalf of VML’s client base.
In addition to her role as VMLY&R’s global CMO, Beth is extremely passionate about giving back to her community and helping mold the next generation of female leaders. To that end, she serves on the board of the BMA Foundation and is a founding member and proud supporter of Women@VMLYR
.
Beth is a graduate of University of Missouri-Columbia with a Bachelor of Science in business administration. Outside of her time at VMLY&R, Beth spends her free time with her husband and her daughter, who will be leaving for college soon to pursue her dream of becoming a doctor.
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Positions
Global Chief Marketing Officer
Chief Marketing Officer Mar 2013 - Present
As Chief Marketing Officer, Beth is responsible for the VML brand positioning and marketing strategy across the global network. Beth has developed strong relationships with all office leadership, driving consistent brand marketing efforts, leading a dynamic and connected culture, ensuring client service team connectivity, as well as discipline integration between the VML offices.As Chief Marketing Officer, Beth is responsible for the VML brand positioning and marketing strategy across the global network. Beth has developed strong relationships with all office leadership, driving consistent brand marketing efforts, leading a dynamic and connected culture, ensuring client service team connectivity, as well as discipline integration between the VML offices.
Chief Client Officer Mar 2012 - Feb 2013
As Chief Client Officer, Beth was responsible for ensuring VML’s portfolio of strategic marketing and digital capabilities were leveraged to drive business growth for client partners. In addition, Beth was responsible for the new business efforts for VML in North America during her tenure as Chief Client Officer and Managing Director of Client Services.As Chief Client Officer, Beth was responsible for ensuring VML’s portfolio of strategic marketing and digital capabilities were leveraged to drive business growth for client partners. In addition, Beth was responsible for the new business efforts for VML in North America during her tenure as Chief Client Officer and Managing Director of Client Services.
Partner, Managing Director of Client Services Jan 2008 - Feb 2012
Led the client service team practice with over 100 clients partners
Partner, Director of Organizational Development Jul 2006 - Dec 2007
Created practices and processes which drove high standards and consistency in client delivery.Created practices and processes which drove high standards and consistency in client delivery.
Account Director Oct 2004 - Jun 2006
Led the Colgate-Palmolive digital agency of record engagement in North America, as well as global integration across agency partners.Led the Colgate-Palmolive digital agency of record engagement in North America, as well as global integration across agency partners.
Account SupervisorAccount Supervisor Oct 2002 - Sep 2004
Managed Hill's Pet Nutrition and Colgate-Palmolive portfolio accounts.
