Denise Kotsubo
project at WMcCann
São Paulo, Brasil
TituloThe fall
BriefBarretos’s Cancer Hospital is a well known Brazilian hospital specialized in cancer treatment. When it changed its name to “Hospital de Amor” (“Hospital of Love”), this 3-minute animated film tells the story of a young cancer patient who falls into an abyss of fear but is brought back by the love of those around her.
Agência
Campanha The fall
Anunciante Hospital de Amor
Marca Hospital de Amor
Data da primeira Transmissão/Publicação
Legenda The fall
História 3D- animated film that showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process
Tipo de Mídia Viral
Comprimento
CCO
CCO
Director criativo
Director criativo
Creative
creative
creative
creative
creative
Account Service
Account Service
Account Service
Account Service
project
project
media
media
media
media
RTVC
RTVC
RTVC
Production house
Film director
Client service
Account Service
Produção de som
client approval
client approval
client approval
Client approval

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