Denise Kotsubo
project at WMcCann
São Paulo, Brasil
TituloUnwanted Gifts
Agência
Campanha Unwanted Gifts
Anunciante The Salvation Army
Marca The Salvation Army
Data da primeira Transmissão/Publicação
Sector Empresarial Instituições, organizações não governamentais
Filosofia A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others.
Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.”



The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
Tipo de Mídia Televisão
Comprimento
CCO
CCO
Creative Director
Creative Director
Creative
Creative
Account
Account
Account
Account
Projects
Projects
Projects
Production
Production
Production company
Director
Director of Photography
Art Director
Executive production
Executive production
Editor
Account Manager
Account Manager
Post Production
Illustrator Estúdio Ícone
Illustrator
Illustrator
Illustrator
Soundtrack
Musical Production
Sonoplasty
Bandmaster
Mixing
Account manager
Coordination
Coordination
Client approval
Client approval
Client approval

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