Kenneth Parks

Digital Leader & Management Consultant at Self Employed

New York, Estados Unidos

Sumário

20 years of digital marketing experience across different B2C and B2B industries (Travel, Financial Services, Telecom, CPG, Healthcare, Pharmaceutical, Automotive, Apparel, Entertainment) with an emphasis on digital transformation and next generation marketing-media.

I have a proven track record in digital marketing consulting and digital experience transformation fusing data, digital consumer experiences, media and technology for major B2C and B2B companies. I have successfully managed office P&Ls and high performing digital departments.

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Positions

Digital Leader and Management Consultant

Self Employed

October 2016 - Present (7 anos 6 meses)

Descrição

Kenneth provides digital strategy and management consulting services to brands seeking digital transformation, customer experience innovation, and marketing process re-engineering.

CMO DigitasLBi North America

Digitas

New York, Estados Unidos

March 2013 - September 2016 (3 anos 6 meses)

Descrição

As CMO of DigitasLBi, I was responsible for overall NA marketing strategy, developing new growth lanes, creating a new company value proposition, packaging and marketing our digital services across B2C and B2B industries- Travel, Financial Services, Telecom, CPG, Healthcare, Pharmaceutical, Automotive, Apparel, Entertainment.