Neill Rogers
Executive Creative Director at PLBi Paris
Suresnes, França
TituloBecause I Say So
BriefParents have always had a certain way of talking to their children, and telling them how to act and the letting them know what is the right thing to do—all for their own good. Now as the children have grown older, it is their time to turn the tables on their parents and tell them what to do in that very unique "parental" way. i.e “Get your blood pressure checked.” And it’s for for their own good.
Agência
Campanha Because I Say So
Anunciante Servier
Marca International Society of Hypertension
PostedJaneiro 2019
Sector Empresarial Associações de informação e de luta contra doenças
História A World Health Organization survey in 2010 showed that by 2025 there will be 1.5 billion people living with hypertension. Hypertension remains the biggest contributor of the global burden of disease and mortality, yet up to half of the people with hypertension do not even know they have it. This new campaign aims to bring fresh attention to hypertension through an emotional angle where young adults motivate their parents to get their blood pressure checked in a pithy way.
Tipo de Mídia Viral
Equipa criativa
Redator
Redator
Director de arte
Director de arte
Produtora

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