I head up T Brand Studio — the in-house branded content and creative agency at The New York Times — overseeing client- and creative work from ideation to final stage copy, data, design, film, image and code. Since 2014, we have produced more than 250 projects, working with 140-plus global brands and grown to over 100 team members.
Formerly a business writer, journalist and editor, I focused on green business, energy and the environment. I have written for BusinessWeek, The New York Times, The Guardian, GreenBiz.com, NRDC's OnEarth, Ensia, Corporate Knights, MIT Technology Review and The Fiscal Times. I have also ghostwritten and/or edited for IBM, Ideo, Ernst & Young, SAP, McKinsey and The Rocky Mountain Institute.
Prior to freelancing, I served as BusinessWeek's magazine's first energy and environment editor, covering conventional energy, renewables, cleantech and green business issues. I also ran the magazine's industries coverage, focusing on manufacturing, from automakers to high-tech start ups. After graduating from Princeton University, I moved to Hong Kong where I covered Asian business and economics for The Economist Intelligence Unit.
Skills: Experienced writer, ghost writer, editor and analyst. Gifted explanatory writer, able to identify innovations, synthesize technical issues and clearly articulate complex trends. Strong graphical and design abilities, has produced national magazines, books, market atlases, blue-chip consulting reports, boutique newsletters, websites and blogs. International experience writing about corporate, political and economic issues in Asia. Seasoned manager of cross functional teams, with a knack for rapid adaptation.
Specialties: Editing. Reporting. Writing. Journalism. Ghost writing. Content. Data visualization. Thought leadership. Content. Cleantech. Wind. Solar. Hybrid. Diesel. Electric cars. Renewables. Fossil fuels. Nuclear. Natural gas. Coal. Oil. Climate change. Sustainability. Corporate social responsibility.