Pavel Gusev
Digital Creative Director at Marvelous
Moscow, Rússia
Titulo1 MB Campaign
Agência
Campanha 1 MB Campaign
Anunciante Skylink LTE
Marca Skylink LTE
Data da primeira Transmissão/Publicação
Sector Empresarial Telemóveis e pagers
História Introducing the lightest website and media campaign ever created. Why the emphasis on trimming down the KBs? Skylink needed to target internet users with the slowest, most unreliable connections to launch its new high speed LTE service. So they used smartphone data to create an algorithm that specifically targeted users in the low speed zone - and it worked! Application rates doubled following the launch of the bare bones site.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Creative Group Head
Art Director
UX Designer
Digital Creative Director
Redator
Redator
Head of Media

People related to this work

Create a free Talent profile and become a member of AdForum

Get Started