Rania Robinson
Managing Director at Quiet Storm
London, Reino Unido
TituloRacist Dinosaur
Agência
Campanha Make Racism Extinct
Anunciante Create Not Hate
Marca Create Not Hate
PostedOutubro 2020
Sector Empresarial Direitos humanos
Filosofia (língua original) Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. 
 
The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. 
 
The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. 
 
The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. 
 
These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. 
 
Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media.
 
‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
Tipo de Mídia Viral
Comprimento
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Creative Agency
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Contribuição da agência
Contribuição da agência
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Youth outreach Merton Council
Agência de Mídia
PR Agency
Director criativo
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Creative Lead
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Equipa criativa
Pós produção
Pós produção
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Project Manager
Project Manager
Youth Outreach
Youth Outreach
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Media Placement
Media Placement
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Idea Creation
Idea Creation
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