Titulo | Racist Dinosaur |
Agência | Quiet Storm |
Campanha | Make Racism Extinct |
Anunciante | Create Not Hate |
Marca | Create Not Hate |
Posted | Outubro 2020 |
Sector Empresarial | Direitos humanos |
Filosofia (língua original) | Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Ridley Scott Creative Group |
Creative Agency | Ridley Scott Associates |
Conceito | Jet Harris |
Conceito | Le’vaughn Smith |
Produtora | The Red Brick Road |
Produtora | The Mill London |
Agency | Quiet Storm |
Contribuição da agência | Engine UK |
Contribuição da agência | Love or Fear |
Agency | Create Not Hate |
Youth outreach | Merton Council |
Agência de Mídia | Total Media |
PR Agency | persuasion communication |
Director criativo | Matt Davis |
Creative Lead | Rania Robinson |
Creative Lead | Trevor Robinson |
Equipa criativa | Ted Smith |
Equipa criativa | Jack Bradley |
Pós produção | Matthew Squires |
Pós produção | Kwok Fung Lam |
Pós produção | The Mill London |
Project Manager | Summer Rozenbroek |
Project Manager | Chris Muirhead-Hernandez |
Youth Outreach | Mellisa Stewart |
Youth Outreach | Elaine Smith |
Mentor | Marley Muirhead |
Mentor | Chris Medford |
Mentor | Doug Redfern |
Mentor | Michael Arthey |
Mentor | Billel Labjaoui |
Mentor | Charlie Hallam |
Mentor | Paul Jordan |
Mentor | Dave Dye |
Mentor | Seb Jamous |
Mentor | Seb Jamous |
Media Placement | Mihir Haria-Shah |
Media Placement | Kashif Dalvi |
Media Placement | Liz Kilduff |
Idea Creation | Finton Hurst |
Idea Creation | Mariana Gonzalez |
Equipa criativa | Kai Hsiung |
Equipa criativa | Luke Scott |
Equipa criativa | Greg Fay |
Equipa criativa | Harry Iddon |
Equipa criativa | Chloe Haggag |