Titulo | The Systemic Racism Pin |
Brief | The Government of Quebec has been publicly denying that systemic racism exists in the province. Amnesty International got involved, wanting to highlight the fact that the issue is bigger than the government thinks it is.To show that the issue is undisputable, we decided to make it visible. We wanted to put Systemic Racism on the map. And, this is what we did.We hacked the API of Google Maps to create a geolocated placename called Systemic Racism, just in front of Quebec’s parliament buildings, where it’d be impossible for the premier to ignore.The placename then became the hub for our campaign, where we shared educational content with prominent activists and where testimonials were shared about systemic racism in the Reviews section. We also created a physical plaque that inaugurated the existence of systemic racism in the province. |
Agência |
TAXI, Montréal
|
Campanha |
The Systemic Racism Pin
|
Anunciante |
Amnesty International
|
Marca |
Amnistie Internationale Canada francophone
|
Posted | Novembro 2022 |
Sector Empresarial | Direitos humanos
|
História | The Government of Quebec has been publicly denying that systemic racism exists in the province. Amnesty International got involved, wanting to highlight the fact that the issue is bigger than the government thinks it is.To show that the issue is undisputable, we decided to make it visible. We wanted to put Systemic Racism on the map. And, this is what we did.We hacked the API of Google Maps to create a geolocated placename called Systemic Racism, just in front of Quebec’s parliament buildings, where it’d be impossible for the premier to ignore.The placename then became the hub for our campaign, where we shared educational content with prominent activists and where testimonials were shared about systemic racism in the Reviews section. We also created a physical plaque that inaugurated the existence of systemic racism in the province. |
Problema | Amnesty International is an international non-governmental organization focused on human rights, |
Tipo de Mídia |
Interatividade
|
Chief Creative Officer |
Graham Lang
|
Director criativo |
Alexandre Béland
|
Director criativo |
Alexis Caron-Côté
|
Director de arte |
Alexandre Béland
|
Director de arte |
Maeva Moatti
|
Director de arte |
Nicolas Baillargeon
|
Director de arte |
Marie Cermakova
|
Redator |
Alexis Caron-Côté
|
Redator |
Whitney Tam
|
Redator |
Vincent Leblan
|
Redator |
Philippe Brosseau
|
VP Strategy |
Rafik Belmesk
|
Estrategista |
Amy Delafontaine
|
Director de contas |
Marie-Josee Bourque
|