Jesse Desjardins

Responsible for driving Tourism Australia’s global Social Media and Content agenda and strategy, ensuring alignment with the broader TA marketing and digital roadmap.

This role utilises sound creative judgement supported by data analytics to drive real-time enhancements across social and content that lead to increased consideration for Australia as holiday destination through highlighting unique attributes and experiences that will ultimately lead to critical behavioural change amongst Tourism Australia’s target market.

Part of the execution for this role involves developing targeted, effective and measurable programs that enable Tourism Australia to promote Australia on social media platforms and grow and deepen engagement with the existing and new platforms as they emerge.

Leading two teams; one team is focused on managing and monitoring all of Tourism Australia’s leading social media platforms, and the other is focused on driving managing content initiatives on Tourism Australia’s primary conversion channel Australia.com.