Erica Helling Fernández (Erica Andrea Helling Fernández)
Account Director at Publicis Asociados, Lima
Madrid, Espanha
Sumário
MBA from the IE Business School and Degree in Advertising and Public Relations from the Complutense University of Madrid. With more than 15 years of experience leading Advertising and marketing Campaign Development, for customers in the mass consumer, retail, and education sectors at the regional and local level. International experience managing multicultural teams.
Email contact: ericahelling@gmail.com
Línguas
- Espanhol - Native
- Inglês - Pro
- Português - Pro
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Positions
- Development, coordination, and adaptation of regional and local campaigns achieving:
- 5% growth in sales in the McDonald’s chicken category, from 2017 to 2018.
- Approximately 10% of efficiencies in production budgeting and campaign time-reduction through financial management and monitoring of customers.
- McDonald’s brand growth across the country through the digital campaign management for 2018 – price campaigns, product launches, special dates, Kids.
CUSTOMER: Nestlé (Nescafé/D’Onofrio/Buon Natale /Condensed Milk/Ideal Amanecer and Ideal Light / Ecco) and McDonald’s (Digital & ATL).
- 5% growth in sales in the McDonald’s chicken category, from 2017 to 2018.
- Approximately 10% of efficiencies in production budgeting and campaign time-reduction through financial management and monitoring of customers.
- McDonald’s brand growth across the country through the digital campaign management for 2018 – price campaigns, product launches, special dates, Kids.
CUSTOMER: Nestlé (Nescafé/D’Onofrio/Buon Natale /Condensed Milk/Ideal Amanecer and Ideal Light / Ecco) and McDonald’s (Digital & ATL).
- Development, coordination of regional and local campaigns, achieving:
- More than 6% increase in sales with the Levantachelas campaign in 2016.
- Honors as the most valued brand in 2017 according to Kantar.
- Gran Effie 2017, Cristal Brand.
- Gold Effie 2017 for the "De Vuelta al Barrio" campaign, Category: Beverages, Cristal Brand.
- Gold Effie 2017 for the "De Vuelta al Barrio" campaign, Category: Relaunch category, Cristal Brand.
- Silver Effie 2017 for the "Levantachelas" campaign, Category: Promotions, Cristal Brand.
- Consolidation of the integrated work management of 3 agencies (ATL/DIGITAL/BTL), Cristal Brand.
CUSTOMER: AB InBev (CRISTAL and CRISTAL ULTRA bears), and Inkafarma.
- More than 6% increase in sales with the Levantachelas campaign in 2016.
- Honors as the most valued brand in 2017 according to Kantar.
- Gran Effie 2017, Cristal Brand.
- Gold Effie 2017 for the "De Vuelta al Barrio" campaign, Category: Beverages, Cristal Brand.
- Gold Effie 2017 for the "De Vuelta al Barrio" campaign, Category: Relaunch category, Cristal Brand.
- Silver Effie 2017 for the "Levantachelas" campaign, Category: Promotions, Cristal Brand.
- Consolidation of the integrated work management of 3 agencies (ATL/DIGITAL/BTL), Cristal Brand.
CUSTOMER: AB InBev (CRISTAL and CRISTAL ULTRA bears), and Inkafarma.
- Development, coordination, and adaptation of regional and local campaigns achieving:
- 33% increase in sales, Products: La Kábala, Chau Chamba.
- Gold Lion for La Tinka campaign, Press Category.
- Golden Effie 2014 Bolívar Matic Alicorp, Line Extension Category.
- Successful management of more than 10 campaigns per year using actions such as ATL, BTL, Promotions, Digital, PR, Experiences.
- Trade campaigns execution time reduction for Alicorp.
CUSTOMERS: Alicorp (Bolívar & Marsella Soap, Don Vittorio & Alianza Pasta, Primor, Premium, Desarrollo and Cocinero Oils, Mazamorra & Gelatina Negrita Desserts), L´Oreal (Garnier Nutrisse & Cor Intensa), Intralot (La kábala).
- 33% increase in sales, Products: La Kábala, Chau Chamba.
- Gold Lion for La Tinka campaign, Press Category.
- Golden Effie 2014 Bolívar Matic Alicorp, Line Extension Category.
- Successful management of more than 10 campaigns per year using actions such as ATL, BTL, Promotions, Digital, PR, Experiences.
- Trade campaigns execution time reduction for Alicorp.
CUSTOMERS: Alicorp (Bolívar & Marsella Soap, Don Vittorio & Alianza Pasta, Primor, Premium, Desarrollo and Cocinero Oils, Mazamorra & Gelatina Negrita Desserts), L´Oreal (Garnier Nutrisse & Cor Intensa), Intralot (La kábala).
Regional Account Director
São Paulo, Brasil
October 2010 - June 2012 (1 ano 8 meses)
- Development of 5 campaigns -ATL and digital- for the LATAM region in 1 year and adaptation of global campaigns with time and process optimization.
- Financial management and materials at the regional level, achieving efficiencies in production times.
- Strategic and monitoring planning of KPIs.
- Alignment and monitoring of main regional and global campaigns and processes.
CUSTOMERS: Unilever (Sedal for LATAM, Brilhante, Lux), Kraft (Halls & Philadelphia Cheese), HSBC, Brand USA.
- Financial management and materials at the regional level, achieving efficiencies in production times.
- Strategic and monitoring planning of KPIs.
- Alignment and monitoring of main regional and global campaigns and processes.
CUSTOMERS: Unilever (Sedal for LATAM, Brilhante, Lux), Kraft (Halls & Philadelphia Cheese), HSBC, Brand USA.
- Adaptation of regional and local campaigns and participation in strategic launch and relaunch campaigns.
- Design and modification of packaging of all Cuétara line (18 packs) in a record time of 1 year.
CUSTOMERS: Cuétara, McNeil Johnson & Johnson, Novartis, Visa, Procter & Gamble (Olay, Head & Shoulders, Fluocaril), General Mills, Tres Aguas Shopping Center.
- Design and modification of packaging of all Cuétara line (18 packs) in a record time of 1 year.
CUSTOMERS: Cuétara, McNeil Johnson & Johnson, Novartis, Visa, Procter & Gamble (Olay, Head & Shoulders, Fluocaril), General Mills, Tres Aguas Shopping Center.
