Myriam SANTOSO

I'm managing Marketing and Communication activities for this French leader in Services Residences. This covers a broad spectrum of Marcom communication channels and tools - from CRM, Direct and Trade Marketing, E-Communication, Tradeshow Marketing, PR, etc. -. BtoB, BtoC and BtoBtoC.

Conduct a Big Data project consisting in gathering and organising PRM and CRM data into a unique customer view, defining the promotional mechanics and the PMS functional settings and crunching these data into valuable customer clusters.

Consulting agency specialised in building up BtoB motivation programs and BtoC loyalty programs for the distribution sector. Main budgets : Renault, Alcatel, L'Oreal, Accor Hospitality, Essilor, Sport 2000, ...

Missions for Faconnable ; Virojanglor ; Axe Logisstique ; Serap ; Capital Advisors

. Set the strategic direction for Sephora Loyalty Card Program, a new innovative CRM program aiming at customer knowledge and anti-churn policy.
.Successfully launched the Loyalty Program over the whole territory (183 shops
. Launched affinity marketing campaigns that reached 5 million targeted consumers nationwide with proven return of investment.
. Pioneered the first customer segmentation and set up and broadcasted dashboards.
. Developed Business with manufacturers. Positioned the offer and set up contract and price policy.
. Launched the first editorial website in four languages and a national consumer magazine (450K copies).

. Harmonization of the multi-channel and non-media editorial politics.
. Development and setting-up of direct-to-consumer multi-channel strategies and Loyalty and Retention politics.
. Building bridges between ad and product marketing strategies and direct marketing’s.
. Support to the European and Asiatic marketing teams on the Relational Marketing field.
. Initiated European BtoBtoC partnerships.
. Setting up of a Web Service to produce multilingual product mini-sites (c. 200 per year), online games, e-mailings, acquisition and retention online programs.
. Specification of the European Database Enrichment Policy.

. Set the strategic direction for direct sales and direct communication activities on the French market.
. Set up multi-channel communication process.
. Set new standard for Operational Marketing quality and effectiveness.
. Conducted operational campaigns for all marketing teams and ensured coordination btw other departments (logistics, publishing, production, call centre and finance).
. Identified market segment investments (prospects, retention and loyalty) and made them profitable.
. Initiated co-marketing business activities (instant winner prize, contest, …)
. Achieved a 7% market share within a single year and exceeded targeted turnover by +45%.
. Produced a sales and statistics SQL database and diffused regular dashboards.

Launched the Localisation Division whose mission was to yearly translate and adapt c. 80 game sku’s in 6 languages : French, UK English, US English, German, Italian and Spanish.