Wael Said
Chefe de produção at Prodigious MEA
TituloGive Youtube a break
Agência
Campanha Give Youtube a break
Anunciante Nestlé
Marca Kitkat
Data da primeira Transmissão/Publicação 2020 / 1
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
História In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads.
Tipo de Mídia Interatividade
Comprimento
Director criativo
Director executivo criativo
Redator
Director de arte
Director de arte
Head of TV
Agency TV Producer
Planning Director
Social Media Director
Client Services Director
Associate Director
Executive Communications Director
Produtora
Executive Business Director
Communications Manager
Brand Manager
Brand Manager
Agência de Mídia
Media Manager
Group Director
Senior Executive

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