Titulo | Tailgating Kills 1 |
Agência | Saatchi & Saatchi Dubai |
Campanha | Tailgating Kills |
Anunciante | Road and Transport Authority Dubai |
Marca | Road and Transport Authority Dubai |
Data da primeira Transmissão/Publicação | 2019 / 3 |
Sector Empresarial | Segurança rodoviária |
Legenda | Tailgating kills. Keep a safe distance. |
História | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Bechara Mouzannar |
Chief Creative Officer | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Fotógrafo | Daniel Botezatu |
Director de contas | Karim Al Kari |
Account Manager | Dana Khalil |
Chefe de produção | Wael Said |
Produtora | Prodigious |
Additional Credit | Richard Copping |