Titulo | Pump it up |
Brief | Dolph Lundgren makes a welcome reappearance as a tough drill sergeant who's about to put a bunch of recruits through their paces. A familiar scene in Hollywood, except these happen to be Volvo excavators. Dolph is soon encouraging them to "pump up" with a series of exercises most machines can't manage. It's strange, but we dig it. |
Agência | Forsman & Bodenfors Göteborg |
Campanha | Pump it up |
Anunciante | Volvo |
Marca | Volvo Construction Equipment’s Excavators |
Posted | Novembro 2018 |
Sector Empresarial | Outros veículos |
História | Forsman & Bodenfors was tasked with increasing the global awareness of Volvo Construction Equipment’s Excavator range.So we enlisted Hollywood action star Dolph Lungren to “pump up” Volvo CE's excavators and had them perform actions you never thought an excavator could do. Pull ups. Push ups. Side To Sides... |
Tipo de Mídia | Viral |
Trilha sonora | Pump up the jam |
Actor/celebridade | Dolph Lungren |
Supervisor de conta | Cilla Pegelow |
Account Manager | Helena Lignell |
Director de arte | Lars Elfman |
Redator | Martin Ringqvist |
Designer | Christopher Ek |
Creative Assistant | Milly Björkman |
Planeador | Daniel Sjöstrand |
PR Strategist | Bjarne Darwall |
Data Strategist | Peter Gaudiano |
Produtor da agência | Asa Hammar |
Johan Nordqvist | |
Produtora | The Producers |
Pós produção | Swiss |
Realizador | Tompa & Rondo |
Producer | Mats Wolgers |
Produtor de linha | Ronald Meier |
Director de fotografia | Eric Gautier |
Editor | Gustav Öström |
Sound Designer | Fredrik Sundberg |
Makeup artist | Madeleine Gaterud |
Guarda-roupa/estilista | Denise Östholm |
Música | Technotronic |