Bjarne Darwall
Göteborg, Suécia
TituloThe New Volvo XC40 With Care By Volvo
Agência
Campanha The New Volvo XC40 With Care By Volvo
Anunciante Volvo
Marca Volvo XC40
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Automóveis
Legenda By not owning things you are not owned by things
História The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free.

To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things.
História (língua original) The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things.
Tipo de Mídia Televisão
Comprimento
Trilha sonora My favorite things
Produtora
Empresa de design sonoro
Creative Strategy
Produtor da agência
Produtor
Produtor executivo
Director de fotografia
Realizador
Pós-produção
Grade
Editor
Sound Designer
Compositor
Compositor
Executivo de contas
Supervisor de conta
Supervisor de conta
Director de arte
Director de arte
Redator

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