Rafał Nagiecki
Designer at Szypenbeil
TituloRUBICON
Agência
Campanha Hang Loose concept
Anunciante Nobile
Marca Nobile
Data da primeira Transmissão/Publicação 2017 / 6
Sector Empresarial Cultura, ócio e desporto
História The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.
Filosofia The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.
Tipo de Mídia Imprensa e publicações
Director criativo
Design Director
Director de arte
Director de arte
Director de arte
Director de arte
Retocador digital
Retocador digital
Retocador digital
3D Artist
Redator
Director de contas
Supervisor de conta

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