Titulo | Guilty Clothes |
Agência | Marvelous LLC |
Campanha | Guilty Clothes |
Anunciante | The Survivors Trust Cymru |
Marca | The Survivors Trust |
Data da primeira Transmissão/Publicação | 2017 / 4 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Artem Sinyavskiy |
Redator | Alina Dmitrieva |
Director de arte | Elisey Soloviev |
Chefe de grupo criativo | Marat Shakirov |
Estrategista | Bulat Ayupov |
Designer | Svetlana Solovieva |
Designer | Kristina Koroleva |
Designer | Margarita Nikolaeva |
Produtora | Zarya Films |
Produtor | Natalja Severincik |
Producer | Yana Sadovnikova |
Produtor executivo | Irina Stroeva |