Artem Sinyavskiy
Chief Creative Officer at Marvelous
Moscow, Rússia
TituloGuilty Clothes
Agência
Campanha Guilty Clothes
Anunciante The Survivors Trust Cymru
Marca The Survivors Trust
Data da primeira Transmissão/Publicação 2017 / 4
Sector Empresarial Associações de informação e de luta contra doenças
História When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims.
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