| Titulo | LikefromLeo |
| Agência | Marvelous LLC |
| Campanha | LikefromLeo |
| Anunciante | N/A |
| Marca | http://likefromleo.com/ |
| Posted | Dezembro 2015 |
| Sector Empresarial | Meio ambiente e ecologia |
| Problema | Ostashkov - is a beautiful town in Russia, but absence of recycling leads to eco catastrophe. Local recycling pioneer company Ostashkov's Department of Housing asked to popularise the concept of waste sorting and recycling among citizens and to convey a simple truth to the authorities no recycling=tons of trash. We decided to attract attention to the issue by launching a campaign aimed to get the UN Messenger on Climate change Leonardo DiCaprio inspire people of Ostashkov. All we asked for for a "Like" from Leo We launched an IndieGoGo campaign to raise money for the huge billboard in front of Leo's house with a simple message "Leonardo, please visit my website" on the site everyone could find info about eco problems of the region and a "Like" button just for DiCaprio. We raise money in 10 days and the billboard was erected in Beverly Hills. It immediately began a sensation We received more than 500 media placements including top Russian TV channels. Stars like Mark Ruffalo supported the cause and appealed to Leo to take notice. LikefromLeo was mentioned more than 1 000 000 times on social media As a result to all this buzz local authorities developed and launched eco classes for Ostashkov school children and equipped all administrative buildings with battery disposal containers. Town's first separate garbage collection point was opened. |
| Tipo de Mídia | Case Study |
| Director executivo criativo | Artem Sinyavskiy |
More Work
SEE ALLTeach your children what they've taught you
- MARCA:
- Naked Heart Foundation
- AGÊNCIA:
- Marvelous LLC
S7 Hero Flight
- MARCA:
- S7
- AGÊNCIA:
- Marvelous LLC
Guilty Clothes
- MARCA:
- The Survivors Trust
- AGÊNCIA:
- Marvelous LLC
1 MB Campaign
- MARCA:
- Skylink LTE
- AGÊNCIA:
- Marvelous LLC