Louice Alvarsson
Senior Assignment Leader at IKEA Creative Hub
Malmo, Suécia
TituloIKEA Chocolate
Agência
Campanha IKEA Chocolate
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2018 / 7
Sector Empresarial Mobiliário para o lar
História Happy chocolate day

There are movies to romanticise it. Songs to commemorate it. And a day to celebrate it. Everyone loves chocolate. Even if they don’t enjoy eating it, there’s a good chance they like the color. Luckily for them, IKEA offers both – furniture in lovely chocolate tones and classic chocolate bars. So when the the official Chocolate Day took place, IKEA saw a great opportunity to promote it’s delicious range of chocolate toned furnitures and highlight the fact that IKEA has everything chocolate, ranging from the kind that you eat, to the color that decorates your home. The work features a dark toned drawer, a cushion and other furniture (and delicious chocolate of course) wrapped in chocolate paper highlighting the beauty and simplicity of IKEA’s design.
Tipo de Mídia Social Media
Director executivo criativo
Senior Creative
Director de arte
Director de arte
Redator
Fotógrafo
Project Manager
Assignment Leader, IKEA Creative Hub
Creative Director, IKEA Creative Hub
Content Leader, Marketing Communication

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