Lavazza - "More Than Italian"

VML Italia

VML Italia Milan, Itália

Prêmios

12450

Marca: Lavazza
País: Itália

Anunciante: Lavazza

Titulo	More Than Italian
Brief	A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it.
Agência	VML Italia
Campanha	More Than Italian
Anunciante	Lavazza
Marca	Lavazza
Data da primeira Transmissão/Publicação	2018 / 10
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História	The story starts in Italy, in a bar, and takes life from the question of a tourist that asks the bartender to taste the “real Italian coffee”. The question causes an intriguing and funny effect where characters from different parts of the world suggest the answer to the woman’s question. The chain closes in the café from the beginning where the bartender reveals that the true Italian coffee is Lavazza.
Tipo de Mídia	Televisão
Comprimento	61 seconds
Head of Marketing Communications	Carlo Colpo
Director de publicidade	Maddalena Lembo
Advertising Specialist	Luigino Finelli
Director executivo criativo	Francesco Poletti
Creative Director, Copywriter	Rafael Genu Faria
Creative Director/ art director	Cristian Comand
Senior Art Director	Francesco Sgritta
Director de arte	Elena Fontani
Managing Director/Client Lead	Veronica Pagani
Director de contas	Valeria Pedrazzini
Head of Strategy	Luigi Accordino
Agency TV Producer	Elisa Simi
Produtor executivo	Annalisa DeMaria
Produtor	Alessandro Naboni
Produtor	Viola Luzardi
Produtora	Movie Magic International SRL
Realizador	Ali Ali
Director de fotografia	Yves Senhaoui
Music Prod Company	2WEI Music
Pós produção	Post Atomic
Post Production Coordinator	Francesca Nussio
Agência de Mídia	Wavemaker Hungary