José
Editor at El Ruso de Rocky
Madrid, Espanha
TituloASICS' Foot Type Test AD
Agência
Campanha Foot Type Test AD
Anunciante ASICS Corporation
Marca Asics
Data da primeira Transmissão/Publicação
Sector Empresarial Calçado Unisexo
Legenda ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it.
História Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly).

The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines.
Tipo de Mídia Marketing editorial
Comprimento
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Attendance
Attendance
Attendance
Attendance
Planeador
Director de media
Director de media
Director de media
Director de media
Director de media
Production Management
RTVC
Art Buyer
Art Buyer
Publisher
Publisher
Motion Design
Producer
Realizador
Cinematografia
Produtor executivo
Producer
Camera Assistant
Colorist
Producer
Som
Production support
Graphic Production
Director de publicidade
Director de publicidade

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