Titulo | The Sun and the Snake |
Agência | BBDO New York |
Campanha | The Sun and the Snake |
Anunciante | Foot Locker |
Marca | Foot Locker |
Data da primeira Transmissão/Publicação | 2018 / 9 |
Sector Empresarial | Calçado Desportivo |
História | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
Tipo de Mídia | Branded Content |
Comprimento | |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Dan Lucey |
Director assistente criativo | Brian Stokely |
Director assistente criativo | Martins Zelcs |
Director assistente criativo | Bhanu Arbuaratna |
Designer | Brandon Galosi |
Animação | Shotopop |
Realizador | Dipankar Sengupta |
Produtora | MTC |
Produtor executivo | Chris Lenox Smith |
Produtor | John Holt |
Sound Designer | Matt Lewkowicz |
Sound Designer | Sam Posner |
Sound Designer | Parker Silzer |
Sound Designer | Chris Lenox Smith |
Director de contas | Laura McWhorter |
Account Manager | Sam Henderson |
Executivo de contas | Mackenzie Alderman |
Planning Director | Steve Panawek |
Project Manager | Amy Orgel |
Produtor executivo da agência | James Young |
Communications Strategist | James Mullaly |
Communications Strategy | Patrick Tomasiewicz |
Account Management Team | Janella Van Wonderen |
Animação | Giulia Frixione |
Animação | Hannah Lau-Walker |
Animação | Marylou Mao |
Animação | Diana Buzea |
Animação | Kirill Blumenkrants |
Animação | Arman Alipour |
Animação | Dipankar Sengupta |
Animação | Alison Oxborrow |
3D Artist | Samantha Friend |
Animatics | Richard Payne |
Storyboard Artist | Dipankar Sengupta |
Colorização | Beidi Guo |
Colorização | Ionut Lupu |
AE Animation & Compositing | Richard Payne |
AE Animation & Compositing | Ionut Lupu |
Designer | Carin Standford |
Designer | Casper Franken |
Ilustração | Samantha Friend |
Ilustração | Tony Sekyere |
Ilustração | Carin Standford |
Ilustração | Cat Finnie |
Ilustração | Kalyanjyoti Mohan |